The Power of Signs and Graphics in Promoting Your Business
Compared to other marketing tools, signage has one of the highest return on investment. Signage can capture new customers, boost repeat business and increase brand loyalty – all at a fraction of the cost of other marketing campaigns.
A quality business sign can be as powerful as a silent salesperson – working for your company 24 hours a day, 365 days a year. Whether used as part of a directional or wayfinding strategy or to promote time-sensitive events, signs are a key element in any marketing campaign.
Your company logo is a key component of your branding. When combined with other visual elements, it creates a cohesive brand identity that makes people remember your business.
This cohesion extends to all aspects of your business, including your signage. Ensure that your business’s signage and graphics communicate a consistent message by using the same colors, fonts and images as other marketing materials.
In today’s world, advertisements are everywhere. It can be difficult to stand out among the crowd. However, with a little bit of planning and attention to detail, your business can easily make it through the clutter. Here are some tips to help you create a successful advertising campaign.
Clarity is a key aspect of any sign’s success. Having too much information can lead to cognitive overload and confuse your audience. Your goal is to catch the attention of your target market, not to overload them with information that could turn off potential customers. Keep it simple: the old cliche of less is more still rings true.
Your signage should be visible, readable and aesthetically pleasing. Color plays a significant role in the effectiveness of your business signage. Compelling color can draw the eye and influence a customer’s mood and buying decisions. It is also important to choose a font that is readable. Many people have difficulty reading small print, so you may want to consider using a font that is easy to read. Finally, the contrast of your sign’s color is important. Choosing colors that are very similar can cause your sign to become hard to read. Try pairing black on white, white on blue and other dark-on-light combinations to improve its readability.
Your signs can also be used to upsell your products and services. For example, in-store point-of-purchase displays can prompt impulse purchases by promoting your most popular items near the checkout area. Alternatively, employee-based upselling can only reach a limited number of customers at a time. With well-placed signage, your business can reach all of your foot traffic with the same message – which will increase your revenue. To learn more about how you can get started with creating a custom, eye-catching sign or graphic for your business, contact your local Fresno signage company today.